Accor is rebranding the Hotel de la Paix Hua Hin, soon to be renamed the Sofitel So Hua Hin.
The hotel is located in the beachside resort of Cha Am – Hua Hin, Thailand, a three-hour drive from Bangkok.
Accor Group will continue to expand its hotel portfolio in Thailand, expecting a more stable political and economic environment next year to bring about a return of tourists to the Kingdom.”Next year, the political situation will be more stable. Though there is continuing enforcement of martial law, there are no news reports of any fighting and daily life is going on as normal,” Patrick J-M Basset, the French group’s chief operating officer for Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines, said yesterday.The country’s gross domestic product should do well next year, with growth of 4 per cent being predicted, he said.Moreover, increased linkage of Southeast Asian nations and a greater flow of labour under the Asean Economic Community will also drive Thai tourism and the economy in the coming year, he added.
Given this bright future, more tourists are expected to return to Thailand next year, said the executive.
The number of high-end tourists from mainland China will increase, while the opening up of Myanmar will attract more than 4 million international visitors, which is good for Accor in terms of expanding its network there, he said.
The group currently operates 600 hotels in Asia-Pacific, with another 271 properties in the pipeline.
In Thailand, Accor operates 54 hotels with a total of 12,827 rooms.
The group is adding seven Thai properties with 1,425 rooms this year, including the Grand Mercure Phuket Patong (314 rooms, opened in August), the Novotel Phuket Karon Beach Resort and Spa (224 rooms, opened in October), the Ibis Styles Krabi Ao Nang (206 rooms, also opened last month) and the Mercure Pattaya Ocean Resort (210 rooms, set to open next month).
The other three are rebranded hotels: the Hotel de la Paix Hua Hin, soon to be renamed the Sofitel So (72 rooms plus seven villas, which joined the group in June), the Hotel Baraquda Pattaya, soon to be the MGallery (72 rooms, which joined in July), and the Pullman Khao Lak Katiliya Resort and Villas (223 rooms and 97 villas, which joined this month).
The group also has five Thai hotels with a total of 1,311 rooms in the pipeline for 2015-2016, including the MGallery Waterfront Pattaya (120 rooms, scheduled to open next year) and the Ibis Styles Bangkok Sukhumvit 50 (177 rooms, scheduled to open in 2016).
The Novotel Bangkok Sukhumvit 20 (240 rooms), the Mercure Bangkok Makkasan (174 rooms) and the Ibis Bangkok Impact (600 rooms) are all scheduled to open in 2017.
“Thailand is the second-largest [Asia-Pacific market] for Accor, after Indonesia. Vietnam is strong due to its economic recovery, and Myanmar is big news for tourist and hotel operators,” said Basset.